As always, Bonfire Founder Brad Steward does not sugar coat anything. Check out the interview below to hear not only Brad weigh in on 25 years in snowboarding, but what others have to say about Bonfire, from Chris Roach to the President of Levi’s.
"It was 1989, and I had traveled the world snowboarding and pioneering a sideways life. I needed a way to express what I’d seen, heard and felt in mountains, gondolas, lift lines, café’s, bars, bookstores, planes, trains and automobiles that carried me through the world. I wanted to send a message to anyone that would listen – snowboarding will change your life, if you let it.