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"It was 1989, and I had traveled the world snowboarding and pioneering a sideways life. I needed a way to express what I’d seen, heard and felt in mountains, gondolas, lift lines, café’s, bars, bookstores, planes, trains and automobiles that carried me through the world. I wanted to send a message to anyone that would listen – snowboarding will change your life, if you let it.
Bonfire was that message.”
- Bonfire Founder, Brad Steward
Check out Bonfire Founder Brad Steward in the new Business issue of SBC alongside 7 other legends of snowboarding to get their take on the state of the snowboarding industry!