"It was 1989, and I had traveled the world snowboarding and pioneering a sideways life. I needed a way to express what I’d seen, heard and felt in mountains, gondolas, lift lines, café’s, bars, bookstores, planes, trains and automobiles that carried me through the world. I wanted to send a message to anyone that would listen – snowboarding will change your life, if you let it.

Bonfire was that message.” 

- Bonfire Founder, Brad Steward

So It Began…



It’s safe to say Louif has one hell of an eye for spots.
It’s safe to say Louif has one hell of an eye for spots.
Did anyone get a pow turn for the Holidays? P: Oli Gagnon

Did anyone get a pow turn for the Holidays? P: Oli Gagnon

The Yukon takes Bonfire back to its roots with a color-blocking aesthetic and an updated classic fit. Designed with team rider Taka Nakai and developed with designer Akira Sugimoto, this jacket and pant packs performance and utility for outback adventures.

Check it out here: http://

bit.ly/19NAEHY